Media that moves brands forward.

An independent media consultancy.

Our founder

Holdco rigor, founder energy.

Michael Lee, Founder & CEO of Tenet Media

Tenet Media was founded by Michael Lee, a media investment specialist with four years across three of the world's largest agency holding companies — WPP, IPG, and OMC.

Over that time he managed media investment as an agency partner for The Coca-Cola Company, GEICO, E&J Gallo Winery, Netflix, and American Express, developing holdco-caliber expertise in planning, buying, and negotiation across the media landscape.

Michael started Tenet to bring that same discipline to founders and brands directly — leaner, faster, and without the holdco overhead.

Brands Michael has worked on in previous roles
The Coca-Cola Company GEICO E&J Gallo Winery Netflix American Express
Our clients

Brands we build with.

US market launch of a South Korean skincare line.

Independent work

Tenet Media products.

Ball Knowledge

A daily baseball trivia game: three random seasons of one MLB player's stats, five guesses to name them. Built and shipped in-house, with a new player every 24 hours.

Let's build something.

Tell us what you're working on — we'll bring the media muscle.